With an active team of more than 170 brand ambassadors, we want to help our ~15,000 global employees get to know and understand our cooperation, our values, and our "Engineering a better life" brand message, so they can embody it with conviction every day.
When we talk about a brand, we don't mean the logo, design, or colors. In essence, the brand is what connects our colleagues, customers, and partners to ebm‑papst through certain emotions, images, or stories.
To remain relevant as a brand in the long term, it is essential to keep testing this brand while taking global trends and other developments into account. It’s how we keep our brand competitive and fit for the future.
It is extremely important that we create a common understanding of the emotions, values, and mindset associated with our company. That’s why we have set out in the brand what we, as ebm‑papst, stand for, including how we act, who we are, and what drives us.
Our claim "Engineering a better life" means preparing our organization for the future. By focusing on our core competencies and optimizing our processes and structures, we will increase our profitability— even in times of economic and political crisis. Together we will achieve this goal. We are tackling change and turning crises into opportunities.
Our actions are target-oriented.
We make processes as quick and simple as possible through a high degree of standardization. At the same time, our organization remains agile and open to change.
Our enthusiasm and passion unite us across all generations.
We enjoy working together and inspiring each other. This is what makes us successful today and in the future.
We meet at eye level.
Our collaboration is characterized by empathy, integrity, and reliability. Inclusion and diversity are the cornerstones of our colorful ebm‑papst culture.
When people see what we stand for and what drives us in our day-to-day work with all our employees around the world, our brand image will become firmly embedded in the minds of colleagues, customers, and partners.
That’s exactly why we need your support. And it’s exactly why we have the brand ambassador program.
You boldly stepped forward, acted as brand ambassadors and embodied the ebm-papst brand through your actions and behavior.
Etiquette guide
Brand ambassador program OnePager
Brand New(s)
“A brand is a voice, and a product is a souvenir.”
"A brand only becomes visible and tangible through the people who live and love it."
“A brand is a way of life; a promise and a trust.”
